Haste Makes Waste: Why The Clothing Industry Is Pushing For High-Quality Sustainability
Did you know that the average American purchases a new piece of clothing every five days? Congruently, research has shown that 90% of our clothing is thrown away before it needs to be. Slow Fashion methodology could be the answer to overconsumption …
Slow Fashion Vs. Fast Fashion
Slow fashion is about being more aware of how garments are made, bought, and worn. It is an approach to making clothing that thoughtfully considers all aspects of the supply chain. The goal of slow fashion is to respect people, the planet, and wildlife. The design process seeks to ensure that each article of clothing is well-made.
Fast fashion has wrongly convinced us that you can never have enough clothes. The industry is lowering standards of quality, contributing to about 10% of all worldwide carbon emissions, and exploiting their workers.
Rather than producing clothing inexpensively and fast, slow fashion focuses on pieces that use quality materials, evergreen styles, and built to last construction.
Slow fashion means buying fewer garments but of better quality. It encourages fashion enthusiasts to purchase well-made items and selecting pieces that resonate with their values.
Synchronistically, many brands, like LA-based labels Reformation and Everlane are adopting the slow fashion methodology and some online retailers are beginning to create new spaces for the secondhand clothing market.
Depop, for one, has had great success in marketing its user-driven online “thrift store” by allowing fashion-forward folk to resell their favorite pieces to their friends and followers. Gen Z has taken to this new development in clothing resale like moths to a flame or, rather, moths to a vintage coat. This new platform allows users to find items they may not find anywhere else.
Independent brands are also using Depop to launch their fashion lines, bringing attention to smaller businesses and the hip, up-and-coming designers making it happen.
“We have work to do to become the business we want to be. Our contribution to making changes happen both at Depop and beyond. We don’t know what the world will look like in 2030 which is why we decided to focus on creating an intensive two-year plan. Being actively kinder is a journey and we’re only at the beginning of it.” – https://www.depop.com/