What is Influencer Marketing?
Influencer marketing is social media marketing centered around sponsorship from people or organizations that are not necessarily businesses. Influencers are someone with well, influence. They have the power to market content on social media platforms like Instagram, Facebook, YouTube, Tik Tok, or other social channels that entice viewers to learn about or buy products or services. (https://en.wikipedia.org/wiki/Influencer_marketing)
If you are engaged enough to be listed on Instagram’s explore page, then your chances of being tapped as an influencer are high. Some social media users with high followership have turned their social channels into high-powered marketing platforms. More and more, people of this sort are being head-hunted by brand and influencer agencies to promote products on behalf of businesses.
In an article in The Atlantic, Taylor Lorenz writes, “While Millennial influencers hauled DSLR cameras to the beach and mastered photo editing to get the perfect shot, the generation younger than they are largely posting directly from their mobile phones.”
Working with an Influencer Agency
Consider the expected return on investment when implementing influencer marketing. How will you track the effectiveness and reach of influencer posts? Research is essential, and gauging the impact of the influencers you work with will prove to be instrumental when digging into the influencer marketing sphere.
If you do not have the time or experience needed to find influencers to work with, it would be wise to enlist the help of an influencer agency to help you find the person who is suited to your brand.
Why You Should Consider Working with an Influencer Agency
The reasons for using influencer marketing vary from brand to brand, product to product. Nevertheless, influencer marketing is for increasing brand exposure and driving the bottom line. Micro and nano influencers can reach hyper-specific demographics. Rather than depending on millions of fans, micro and nano influencers reach a highly targeted audience more likely to be interested in your product.